Revolutionizing the Beauty Industry with an Application “nailhub”
Kirarito Inc., (Kirarito) offering Japan’s largest-scale game graphics solutions business, has started accepting prior registrations to its application “nailhub,” allowing smart phones users to directly place an order with their nail technician. The official release is scheduled to be in August 2014.
The “nailhub”, developed with the concept of “Revolutionizing the Beauty Industry with an Application,” offers a service through which the users can reserve their personal nail technician with just a few taps of their mobiles. Not only the price and their choice can be selected easily, but it is also possible to select the time slot or the location (can also select visit by the nail technician or the user visiting the nail technician).The nail technicians can effectively utilize their free time and offer their services. Women who find it difficult to go to work because of marriage or pregnancy, or nail technicians who want to offer their services more freely can obtain a large number of chances to use their skills to provide their services.
Further, the past work of each nail technician and open evaluations are made public, so that even a user using this portal for the first time can select a nail technician without any worry.
This is a revolutionary system that links the needs of users, for whom it was so far difficult to make time to a nail salon because they were busy in their work or at home, or whose holidays were irregular, to nail technicians who would go independent and offer their services on their own. It also opens up the degree of freedom of beauty services.Users can pay easily by registering their credit card information, and the payment processing is done by nailhub acting as an agent. At the time of reserving, the user makes a 20% reservation deposit, and pays the actual work charges after the service has been received from the nail technician.
The nail technician pays a 20% commission for introducing to nailhub. Kirarito is aiming for 50,000 users and total transaction of 200 million Yen up to March 2015, and plan to start the service at the time of the official release in August simultaneously in the developed countries of North America, South Korea, China, and Japan.
Various services related to clothes, food, and houses are being democratized these days by smart phones and ease of convenience of applications. However, the beauty industry still has plenty of potential for further development. “nailhub” is a service created by the president of Kirarito because of her desire to solve the problems related to beauty that she herself was facing in her own daily experiences.From now on, Kirarito is planning to expand this service not merely to nail technicians, but also to hair stylists, estheticians, and other aspects of the beauty industry, thereby providing beauty services more easily to all women in the world, and to provide technicians in the beauty industry a much wider area where they can provide their services. Kirarito hopes and expects that this will bring more freedom and further development of the beauty industry around the world.